Posts by Marcus Jackson
Why your business should target a niche – and how to do it
Why would an organisation target a niche industry to market and sell to? The simple answer is that marketing and selling products and services successfully hinges on understanding the emotional behaviours and thinking of clients. If you can demonstrate that you really do understand a client, and you can actually understand their challenges, then you…
Read MoreHow Microsoft Dynamics 365 and SharePoint Integrate to Drive Efficiency and Collaboration
We joined our friends from Information EXP to explore how Microsoft Dynamics 365 and SharePoint come together to produce better outcomes for your client, helping your Sales and Delivery Teams focus on valuable work and not crafting “copy and paste” proposals. In the video below, we take you through a practical demonstration of how the…
Read MoreIs Your Workplace Menopause Aware?
Here’s a startling reminder for you – or a wake-up call, if you didn’t already know. There is no prevention for menopause in women, because every single woman will go through it at some point after puberty. This was one of many stark messages I and a group of fellow professionals reflected on today at a fascinating…
Read MoreLoop, video transcription and intelligent Outlook – our top takeaways from Microsoft Ignite
The curtain has just come down on Microsoft’s annual Ignite event and anyone expecting an abundance of new updates, products and services would not have been disappointed. The virtual event, which focuses on end users, set the scene for some major announcements covering artificial intelligence (AI), security, collaboration, Metaverse and more. So, with our laser focus on Microsoft’s Office apps suite, we’re…
Read MoreBuilding a marketing strategy on a shoestring
By Rachel King Marketing Director, Breathe HR As a company specialising in helping SMEs – and as a former SME ourselves – we know what it’s like to work on a tight budget. Over the years, I’ve gathered many hints and tips for start-ups or businesses just beginning to invest in their marketing efforts to…
Read More“It’s important to get content out there. It doesn’t need to be studio quality – it’s about building a positive impression.”
Carlene Jackson, CEO at Cloud9 Insight, spent much of the pandemic speaking to brand and marketing experts for the Marketing Decanted for SMEs podcast. One of her guests was LUKE QUILTER, CEO of Sleeping Giant Media. They discussed the emergence of virtual brands and how businesses can strengthen theirs in a post-COVID world. Carlene…
Read MoreCustomer Retention With Dynamics 365 – Five Ways to Make it Work
Here’s something to bear in mind when you’re thinking about ways to acquire new customers: retaining a current customer by nurturing their loyalty can be less expensive and more profitable. As a rule, customers generate increasing profits each year they stay with a company. This means a small increase in retention can lead to big…
Read More“Branding is about finding your differences and accentuating the positive”
Carlene Jackson, CEO at Cloud9 Insight, spent much of 2020 speaking to brand and marketing experts for the Marketing Decanted for SMEs podcast. One of her guests was BILL WALLSGROVE, a consultant with over 30 years experience. Bill was Creative Director at Coley Porter Bell and Futurebrand before starting digital marketing businesses including Big Idea…
Read MoreIntegrating LinkedIn Sales Navigator With Dynamics CRM
LinkedIn, the world’s largest professional network, released Sales Navigator in 2014, adding numerous features and integrations to the site in the following years. One such connection was with Dynamics 365. Understanding how to integrate LinkedIn Sales Navigator with Dynamics CRM opens up one of the most exciting technologies for sales teams in 2021. OK,…
Read MoreA Brief History of Customer Relationship Management (CRM)
Any history of Customer Relationship Management (CRM) software will end with the story of its ubiquity. In fact, some research shows the proportion of companies with more than 11 employees using CRM to be as much as 91%. CRM systems enable analysis of customer data to pin point the most relevant products and services to…
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