The Hidden Goldmine for MSPs: Are You Missing Out?4 min read

Introduction

It’s 2025, and as a business leader, you’ve likely set ambitious strategic goals for the year, with growth topping the list. Running a Managed Service Provider is no small feat, it’s one of the fastest paced sectors in the world. Clients demand instant, exceptional service, cybersecurity threats loom large, threatening not just your business but also your clients’ continuity. Amidst all this, you’re striving to grow your business, scaling headcount, driving efficiency using the team you have, driving recurring revenue growth, and grow equity growth through growth of profitability.  

It’s a lot to juggle, some might say even more than Santa Claus on Christmas Eve. 

But what if there’s a hidden goldmine that could make all the difference?

Are you overlooking a game changing opportunity, one that could mean the difference between stagnation and exceeding your profit expectations in 2025. Let us introduce you to that goldmine, Partner-2-Partner collaboration. Wait a minute…..don’t close the tab, we know you’ve heard of P2P before just hear us out.  

What Is P2P, and Why Does It Matter?

For those that might not know, P2P is about building strong, mutually beneficial relationships with like-minded businesses to deliver better results for clients. It’s not just about sharing leads, it’s about leveraging each other’s strengths, expertise, and resources to expand capabilities, unlock new opportunities and solve customer challenges. 

At its core, P2P is built on trust, collaboration, and teamwork to drive collective growth and success. 

But there’s more to it than just the idea of collaboration. When executed properly, P2P partnerships extend and supercharge your service offerings, significantly increase profitability, and create a ripple effect of growth for both you and your clients. It’s about moving from reactive mode to proactive mode in creating true value add and loyalty with your clients driving your own long term value creation.  

The Game-Changing Benefits of P2P Collaboration

Are you missing out? P2P partnerships can unlock enormous potential. Here are five compelling reasons to embrace P2P: 

1. Broader Expertise Without Overhead

Clients increasingly demand comprehensive solutions under one roof. By partnering with specialised boutique consultancies, MSPs can expand their service portfolio with credibility without hiring additional staff or investing in new divisions. Continuing to meet client demands more effectively, keeping up with the pace of technology innovation and trends. 

“76% of B2B buyers prefer working with a single provider for integrated solutions.” (HubSpot)  

2. Faster Innovation and Time-to-Market

Developing new services takes time and is high risk if you get it wrong on your company reputation, especially in specialised areas like Dynamics 365. P2P gives you immediate access to established expertise, accelerating time-to-market for new offerings. 

“Businesses in partnerships experience a 27% faster time-to-market for new products.” (HubSpot) 

3. Staying Competitive

Most MSPs focus on IT infrastructure, security, and cloud services. Adding consultancy services like CRM/ERP systems positions you as a digital transformation partner, broadening your appeal, allowing you to unlock more client requirements and staying ahead of competitors. 

Between 2015 and 2021, 179 of 772 start-ups that became unicorns leveraged partnership ecosystem models. (BCG) 

4. Improved Customer Retention

Clients crave simplicity. A one-stop-shop approach reduces friction, enhances satisfaction, and boosts loyalty. By delivering seamless solutions, you strengthen client relationships and improve long-term profitability. 

A 5% increase in customer retention can increase profits by up to 95%. (Bain & Company) 

5. New Revenue Streams

P2P partnerships create fresh revenue opportunities whether through reseller margins, cross-selling core services, or leveraging other commercial benefits. Beyond direct financial gain, the insights and opportunities uncovered through collaboration can be invaluable. 

77% of companies in co-selling partnerships report increased profits. (Concur) 

 

What Makes a Successful P2P Partnership?

We’ve spent over a decade supporting MSPs in the sale and implementation of services for Microsoft Business Applications. When Microsoft first introduced its partner-first strategy, we embraced it, refining our approach and building a whole programme to help MSPs. Growing our P2P business by 95% in 2024, with the intention to grow this again by 100% in 2025 and you could be a part of this journey with us.  

We focus on assisting MSPs by: 

  • Expanding their portfolio 
  • Boosting sellers earning potential, equity value and profitability 
  • Accelerating monthly recurring revenue 
  • Driving business growth for not only the MSP but the end-clients 
  • Creating happy clients and demonstrating highest levels of sales conversation – usually higher than 47%  

But what sets a good P2P programme apart and how have we been so successful?  

Partnerships thrive on shared values and mutual respect. Our biggest partner Microsoft once described us as a “great bunch of people” because we believe in having fun while delivering exceptional results. We aim to build partnerships where working together feels natural and rewarding not forced or transactional. 

Our only question left is – “Are you ready to tap Into the Goldmine?”

If you’re ready to work with a leading expert who prioritises your success, enhances your offerings, and creates exciting, tailored solutions for your clients, all while having a great time, we’d love to hear from you. 

Reach out to our dedicated Partnerships team to explore how selling Dynamics 365 can transform your business in 2025.  

Need to hear more about what our partners say about us.  

Take a look at our partner case studies here Case Studies Archives - Cloud 9 Insight 

https://www.cloud9insight.com/demos_webinars_categories/case-studies/